Randa Salloum is the founder of The Unprecedented and creative director behind I See Noise Prints. Focusing on her personal style blog and collaborating with local talent, Randa’s minimal and easy going expression is carried out through her work.
but you learn to develop a very thick skin.”
What’s been your greatest advantage in growing a business?
I’ve really started to figure out who I am as a person. It’s also allowed me to not need a resume. Companies follow what I’ve done for years and see my work and what I’m capable of.
Why do you choose to brand yourself as Randa Salloum?
I brand myself with my name because, well, it’s me! I want people to see my work in any capacity and have it attached to my name. I’m not just the girl who wears pretty outfits and takes fun photos and makes great art. I’m Randa Salloum: Blogger-Artist-Business Owner. Also, these days a lot of connections are made online. I would rather someone know me by name than a social handle.
What’s the best piece of advice you ever received?
If someone asks you if you can do something, say yes and learn it later.
“Collaborating with others is always great! I’ve been influenced creatively, emotionally, and in business by each person I’ve worked with.”
What made you decide to work for yourself?
I always wanted to work for myself, I think we all do. A moment was given to me when I started my prints that allowed me to do what I love full time. Was it something that I knew was happening when I did it? No, definitely not. But it grew into what I always wanted – I did that.
How do you balance your schedule?
I have designated days for all of my projects, this allows me to live with a little bit of structure. I refuse to use online or electronic planners – I will ALWAYS write down my calendar and schedule. (I never want to lose my penmanship and I would like to remember how to spell words, ha!).
What tools do you use to stay organized and on top of things?
My moleskin agenda is like my third arm, I never leave without it and have it open for most of the day. There’s a lot of memos, post-its, highlighter action – it’s a real production.